PingGo is a platform that looks to solve a problem that is often overlooked in many other products in the Martech area. The key USP is its writing and template feature. Users no longer need to stare at a bank piece of paper but can quickly write PRs starting from well proven templates that integrate with a key message component to keep every PR on brand.
I was tasked with producing a future version of the product utilising existing user feedback and data to drive the user experience forward.
Relative Insight
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